RETAIL & E-COMMERCE
Comprehensive Performance Insights
A unified view of retail and e-commerce operations, empowering businesses to track critical performance indicators and make data-driven decisions. This solution is designed to provide clarity on sales trends, customer behavior, and operational efficiency across all channels.
Business Challenge
Retailers often struggle with fragmented data from various sales channels, making it difficult to get a holistic view of performance. Challenges include effectively tracking total sales, understanding online store engagement, monitoring order fulfillment, analyzing customer retention and churn, and identifying key reasons for returns or customer drop-offs.
Fluidata’s Solution
A Retail & E-Commerce Intelligence dashboard as a centralized platform to:
Monitor key metrics such as Total Sales (broken down by Point of Sale, Online Store, Subscriptions), Online Store Sessions, and Sales Over Time.
Gain Order Insights including Total Orders, Average Order Value, and detailed Order Fulfillment statuses (New Orders, Packed, Shipped).
Analyze customer loyalty & Drop-Offs through Returning Customer rates, Customer Churn Rate (CCR), and insights into Returns & Exchanges, including reasons for customers leaving and top contributors to drop-offs. The solution emphasizes tracking sales, order insights, and customer behavior across channels, monitoring churn and conversion rates, understanding return reasons, and identifying drop-offs.
Targeted Impact
Improve understanding of sales performance and online customer engagement.
Enhance ability to identify and address causes of customer churn and drop-offs.
Optimize order fulfillment processes through better visibility.
Curate data-driven strategies to increase customer retention and average order value.
